Introduction
When Southend United signed Sam Austin in the summer of 2025, they were bringing in far more than just another midfielder. Austin arrived with a reputation as one of non-league football's most creative and consistent performers.
Biography
Born in Stourbridge, Austin began his football career within Burton Albion's academy before progressing into senior football through loan spells and first-team opportunities. It was after leaving Burton that his career truly began to flourish.
Career Journey
Burton Albion
Austin progressed through Burton's youth system and made his senior debut as a teenager.
Kidderminster Harriers
He spent six successful seasons at Aggborough, captained the side and earned a place in the National League North Team of the Season.
Notts County
Austin played a major role in Notts County's promotion-winning 2022/23 campaign and led the National League assist charts.
Southend United Career
Southend United secured Austin's signature in summer 2025. His impact was immediate, scoring on his competitive debut away at Gateshead in a 3-0 victory. Since arriving, he has provided creativity, work rate and leadership.
Playing Style
Austin is a creative midfielder who thrives when given freedom to influence attacking play. Capable centrally or in wider areas, he possesses vision, intelligent movement and strong delivery from set pieces.
The Promotion Specialist
Austin arrived with a proven track record: club captain, assist leader and promotion winner. Southend signed a player who knows what successful teams look like.
Key Career Moments
- Progressed through Burton Albion's academy
- Made senior debut for Burton Albion
- Captained Kidderminster Harriers
- National League North Team of the Season in 2021/22
- Signed for Notts County in 2022
- Led the National League assist charts in 2022/23
- Won promotion to the Football League with Notts County
- Joined Southend United in July 2025
- Scored on his Southend debut against Gateshead
- Helped Southend United win the FA Trophy in 2025/26

